What It Is:
The Insights section is your competitive intelligence hub. It shows what others in your space are doing—from pricing and promotions to ad copy, keywords, and creative strategy—so you can make sharper, more informed marketing decisions.
Think of it as your behind-the-scenes look into the tactics that are working for others in your industry—before your competitors realize you’re watching.
Key Features:
Competitor Breakdown:
View a curated list of competitors (based on your industry or added manually) and see:Live ads and recent organic posts
Offers, promotions, and pricing changes
Posting frequency and engagement trends
Copy and creative styles used in ads and social content
Keyword Intelligence:
Discover which keywords your competitors are using in ads or content. Insights include:High-volume terms
Trending topics
Gaps in your current strategy
Suggested terms to test in campaigns or content
Audience Trends:
Spot shifts in audience behavior across platforms—like what types of content your ideal customer is engaging with, how preferences are evolving, and new segments emerging.Industry Benchmarks:
Compare your performance to industry averages on metrics like:Click-through rate (CTR)
Cost per click (CPC)
Engagement rate
Posting frequency
Response time to reviews
Strategic Insights Feed:
A running stream of smart observations, such as:“Competitor A just launched a summer promo—consider counter-offering.”
“Your CTR is 25% below industry average—try refreshing headlines.”
“Engagement is rising for image-heavy posts in your category.”
Use Cases:
Track competitors weekly to stay ahead of their strategies.
Identify content trends to inspire your next campaign.
Benchmark your results against others to set realistic performance goals.
Discover untapped keyword and audience opportunities.
Spot pricing trends before they become market expectations.
Pro Tip:
Use Insights to shape your weekly marketing plan. If your top competitor is offering a bundle, launching new creative, or suddenly ramping up ad volume—you should know before it impacts your pipeline.