What It Is:
The Reporting section is where raw performance data becomes actionable insights. It consolidates metrics across all your connected platforms—Meta Ads, Meta Organic, Google Ads, Google Business Profile, and any other integrations—into clear, digestible reports that you can customize and share.
These reports are designed to do more than just inform—they help you tell the story of what’s happening in your marketing and why it matters.
Key Features:
Multi-Channel Reporting:
Get a complete view of performance across Meta, Google, and organic social platforms, all in one place. No need to toggle between platforms or tools.Editable Sections:
Add comments, notes, or custom headlines directly into your reports. Use this space to highlight wins, explain sudden dips, or suggest next steps—perfect for client communication or internal collaboration.Visual Breakdown of Metrics:
Reports include graphs, charts, and callouts for clicks, conversions, impressions, CTR, cost per result, and more—giving you both overview and detail in a single view.Best/Worst Creative:
Automatically highlights top-performing ads or posts and flags underperformers, so you can quickly identify what’s working and what’s not.Audience & Device Insights:
Some reports also break down data by audience segment, device type, or time of day—offering deeper insight into behavior and trends.
Collaboration Tools:
Team Access:
Team members with access to the client account can view and edit reports depending on their permissions.Client Sharing:
Share a view-only link or download reports as a PDF to send to clients. No login required for view-only links, making it easy to keep clients informed without adding extra steps.
Use Cases:
Use the editable sections to prep for client meetings or internal reviews.
Share monthly performance summaries with stakeholders.
Track creative fatigue, new wins, and weekly changes without having to log into ad managers directly.
Annotate and explain performance shifts to ensure context isn’t lost in the numbers.
Pro Tip:
Use the report filters to isolate specific campaigns, timeframes, or platforms. This lets you zoom in on exactly what matters most—whether that’s a single holiday campaign or Q2 performance across Google and Meta.
