What It Is:
The Overview section gives you a snapshot of what’s working—and what’s not—across every connected platform. It’s your quick-glance performance hub, helping you stay on top of trends without digging into the details.
What You’ll See:
High-Level Performance: Overall metrics from Meta (ads + organic), Google, and any other connected platforms.
Best & Worst Ads or Posts: Automatically highlights top and low-performing creative based on clicks, conversions, or engagement.
Conversion & Click Charts: Visual graphs showing trends over time so you can quickly spot spikes or drops.
Current Wins: Smart callouts like “CTR up 18% from last week” or “New review with 5 stars.”
Fatigued Ads: Flags campaigns that may need refreshing due to declining performance.
Tip:
Come here first to get a pulse on overall performance before diving deeper into reports or optimizations.